BMW Lab
Early concept sketches for a BMW tvc pitch. These drawings were guide ideas to be further mocked up into rough 3D look frames. I can't remember the premise of the idea exactly but had something to do with technology, experimentation, high-precision and all those good old aspirational car metaphors that every car brand loves to associate with.
Early concept sketches for a BMW tvc pitch. These drawings were guide ideas to be further mocked up into rough 3D look frames. I can't remember the premise of the idea exactly but had something to do with technology, experimentation, high-precision and all those good old aspirational car metaphors that every car brand loves to associate with.
