Dallus was one of those out of the blue projects that you look back on and wonder how they ever came about. Somewhat ahead of its time, it was Facebook, Instagram and Youtube combined into a strange quazi-soft porn world that was supposed to be a mecca for users and advertisers combined. A place where a user could live in a 'virtual' house and play 'virtual' music and walk around 'virtual' neighbourhoods. Sounds terrible to think about now but the design potential was alluring. Unfortunately, it was the original start-up that just never started up. For about two years we plowed through creative concept after creative concept, the brief changing each time. My role was to conceptualise how users could interface with the Dallus world in a completely new way, throwing out established norms of UX. It was visual, immersive, complex interactivity. Everything Facebook wasn't.

© Copyright 2022 Andrew van der Westhuyen & respective collaborators.